structure-product-development presentation tool free

When I started 15 years ago as product manager for Philips, I was overwhelmed with all the activities I was responsible for. I had to interact with many disciplines and deliver output at so many moments in the product development process, it was impossible to keep overview and track without some help.

From idea generation to mass production and even after, the product manager is the owner of the product. You are the only one who knows every little detail of your new product and are therefore the first person people speak to in case of questions or issues. And this happens a lot!

My saviour in busy times

Luckily, Philips just introduced the product creation process. Some companies call it the product engineering process, or product realisation process, for sure other names are used.  I call it New Product Development process, because this process comprises all phases from idea generation to mass production. This process was my saviour in busy, crazy times. And not only for me, but for all team members, structure and clarity is crucial to successful product development.

And that is what a New Product Development process (NPD) does: it gives structure, clarity and connects all disciplines.

How does this work? It is actually very simple and straightforward. It is easy to implement in most businesses and smoothens new product development and that’s what you are looking for, I imagine.

Key ingredients of the New Product Development process are:

  1. The various disciplines in your organisation.
  2. Input and output deliverables.
  3. Project milestones.

Some explanation on these ingredients.

  1. With disciplines we mean the various roles in an organisation such as product management, project management, purchasing, quality, mechanical development, electrical development, software development, service, marcom. In project teams often the above roles are present when it comes to having everybody involved and to keep all noses in the same direction.
  2. These disciplines are linked to input and output activities in the different phases in the NPD. You can image some documents or actions need to be done first by one person before someone else in the process can continue with his/her activities. For example, the logistic responsible can only create the ramp-up quantities of a new product in the planning system, when the product manager has given him this information. The product manager can only do this, after he has spoken with the sales responsible on the expected sales quantities. Output from one discipline is input for the other.
  3. Of course these activities need to be performed in a certain order to be efficient and effective. That is where the milestones come in. Milestones are fixed dates in the NPD where the project team and the approvers/management decide whether the project can continue and further investments are allowed. These milestones are implemented in the project planning as well and give guidance to all the project activities.

By implementing a New Product Development process in your organisation, you are able to structure new product development. This provides you with great benefits such as on time delivery to your customers and within budget. Happy customers is key to a company’s success!

Use the free presentation, to discuss how to implement structure in new product development, in your organisation.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *